The mobile era in India. That’s our topic in short.
The longer version: India, as the world’s second largest country by population, as a country with 970 million mobile phone users, 10% of this number being smartphone users, naturally presents itself to all companies in the mobile industry as an attractive – in fact, one of the most attractive – growth markets for phones. Because while saturation to some extent in both the feature mobile phone era and now the smartphone era has been reached in both the West and China, India is still developing, and most people still don’t have smartphones.
The result? A concentration in India, an organised effort by the manufacturers the likes of which were never seen before. That’s why you have companies like Xiaomi eager to take more and more benefits and sales from a penetration strategy in India’s smartphone market. That’s why global conglomerate giant Samsung is struggling to defend its number one position from local company Micromax.