There are few major strategic partnerships that have potential to cause a substantial effect on the working of several projects. As you can tell, the Cyanogen and Microsoft strategic partnership announced on April 16 belongs to this category.
Cyanogen: Referred to as Cyngn, the company was formed in 2013 by people originally working on the popular CyanogenMod project, an aftermarket firmware distribution for Android devices.
Cyanogen offers Cyanogen OS, a proprietary version of the latest version of CyanogenMod (12, as of writing) to its partners, which include OnePlus (formerly with the OnePlus One internationally) and Micromax’s Yu (with the Yu Yureka in India) as well as Alcatel (with the upcoming One Touch Hero 2+ for North America).
Microsoft: Microsoft is the global giant struggling since the onset of the mobile era to get traction after its failures against the duopoly of Google and Apple. The PC era has now been superseded by the mobile era, but Microsoft didn’t move on with the times.
Windows Mobile failed after the launch of the iPhone, its successor Windows Phone launched in 2010 but has failed to get significant popularity – currently has 3% market share globally – and compete with Android and iOS. Microsoft bought Nokia’s Devices & Services division in 2014, but after the acquisition, has yet to launch a new Windows flagship.
Windows 10 for mobile is due to launch later in 2015, however long-standing problems of app availability as well as platform maturity in terms of features have yet to be solved.
Both of these companies are facing significant problems of their own. But here’s the thing: they can partner with each other to solve their problems by mutual help and with their combined strength, pose as a capable competitor to Google Android, fulfilling aims that seemed far-fetched before – and in the process, alienate consumers as well. Can they actually succeed?